Let’s skip the “LinkedIn is important” lecture and get straight to what actually works.
After helping hundreds of women land their dream roles, here are the exact changes that make recruiters hit that message button. 🚀
1️⃣ The “Above the Fold” Power Move
(This is what recruiters see before they even click.)
❌ Before:
📌 “Marketing Manager at XYZ Company”
✅ After:
📌 “Brand Strategist | Turning Gen Z Trends into £2M Revenue | Previously ASOS, Nike”
💡 Why? Because metrics and big names get clicks. Period.
2️⃣ The Experience Section Upgrade
❌ Before:
“Responsible for social media management and content creation.”
✅ After:
“Led social strategy that drove 127% engagement increase in 6 months | Built £500k revenue stream through Instagram.”
🔥 Pro tip: Numbers are your best friend. Use them everywhere.
3️⃣ The Summary Hook (90% of People Get This Wrong)
❌ Don’t Start With:
“Passionate marketing professional with 5 years of experience…”
✅ Instead, Try:
“I help fashion brands turn social media chaos into consistent £100k months. Here’s how:”
Then, bullet point your biggest wins—recruiters eat this up. 🍽️
4️⃣ The Strategic Skills Section
❌ Basic Version:
📌 Social Media, Marketing, Communication
✅ Power Version:
✔️ “TikTok Monetisation”
✔️ “Instagram Reels Strategy”
✔️ “Social Commerce (£2M+ Generated)”
🚀 Specific > Generic. Always.
5️⃣ The Activity Hack (This One’s Sneaky but Works Wonders)
Don’t just post—comment on posts from:
💼 Companies you want to work for
🎯 Recruiters in your industry
🌍 Industry leaders
But here’s the key: Add value. Don’t just say “Great post!”
Example:
“Adding to this: We tested this exact strategy at [Company] and saw 3x better results when we also…”
🚀 → What Not to Waste Time On:
❌ Fancy backgrounds
❌ Professional headshots (unless you’re a CEO)
❌ Writing novels in your summary
❌ Connecting with random people
✅ → What Actually Matters:
✔️ Specific metrics
✔️ Big brand names
✔️ Clear, scannable format
✔️ Active engagement
🎯 The Results:
✔️ 3x more recruiter messages
✔️ Better role matches
✔️ Higher salary offers
✔️ Faster interview processes
📌 Remember: Recruiters spend an average of 8 seconds on your profile. Make them count.
🚀 Because your LinkedIn profile should be working harder than your CV ever did.
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