At W-Collective, we’re not here to preach from a pedestal, we’re here to walk beside you with a strong coffee in one hand and a spreadsheet (or therapy notes) in the other.
Our vibe is smart, self-aware, and a little bit sweary (but only when it matters). We blend real talk with real tools, career advice that actually works, resources you’ll actually use, and content that doesn’t make you roll your eyes.
No fluff. No gurus. Just a gang of women figuring it out together. We share the stuff we wish we’d known sooner, the hacks that help, and the stories that make you feel seen.
Basically: we’ve got you.
all about us
EMPOWERING WOMEN to be AMBITIOUS, INSPIRED, and CONNECTED.
katie may info
Clare brings over 15 years of senior commercial experience working with some of Europe’s largest retailers, including Tesco, Asda, Aldi, Lidl, Sainsbury’s and Morrisons. By her early thirties, she was leading large teams, negotiating multi million pound deals, and operating at director level in high pressure, male dominated environments.
Throughout her career, she noticed the same pattern again and again. Highly capable women working hard, delivering results, yet quietly doubting themselves, burning out, or feeling stuck. Not because they lacked talent, but because no one had ever explained how the system really works.
W Collective was founded to change that. Clare believes real career progress comes from clarity, strategy, and access to the right knowledge at the right time. She shares the tools, frameworks, and experience she wishes she had earlier, helping women build confidence, influence, and careers that work for them, on their own terms.
Part term vegetarian, full time goth Katie May has fifteen years of senior design experience working at the biggest names in online fashion in Europe (ASOS, H&M, M&S & WGSN)
Katie May is a passionate advocate for sustainability, believing having a sustainable brand strategy creates a more resilient and successful brand. She is experienced in building comprehensive brand strategies that are commercially minded but also address environmental, social and ethical issues.
Katie May is an expert in boosting brand awareness, lead generation, conversion optimisation and developing a clear, compelling message that resonates with customers.
clare mac info
WE ARE THE OPEN, HONEST WELCOMING PLACE FOR WHEN YOU’RE BURNT OUT AND NEED SUPPORT AND INSPIRATION.
W-Collective, is all about driving forward meaningful positive change by ensuring our content is curated to represent our diverse global community whilst being mindful of our planet's beautiful and unique environment.
W-Collective champions the use of reusable energy, paperless offices, recyclable packaging, promotes circularity, minimises the use of plastic and our direct from designer fulfilment model reduces CO2 emissions and roadmiles.
W-Collective supports the empowerment of those who identify as women to make change through action, education and community. We want a sustainable world that belongs to all, in which everyone feels they belong. We stand for all people identifying as women globally regardless of sex, sexuality, size, race or religion. Our core goal is to support women in realising their ambitions. We commit to promoting diversity, pro-actively seeking out BIPOC contributors.
If you have any recommendations and comments or would like to work with W-Collective please get in touch using support@w-collective.com , if something we put out isn’t vibing with you call us out on it. We really do want you to.